Email Marketing
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Email Marketing has always been an important method of engaging with your customers and the recent COVID-19 pandemic has given this owner-controlled marketing method an upswing on its impressive base. With average open rates across industries of 18% (2021 Email Benchmarks Data), with some sectors as high as 25%, the ROI of email marketing remains impressive.
Recent GDPR rules have enhanced the credibility of this method ensuring that recipients are even better qualified in their desire to have you engage with them.
The first marketing e-mail was sent in 1978. It resulted in a revenue of $13 million and started what has become one of the most used marketing tools to this day
Email Marketing
Social media is important, but ultimately, the gold standard of marketing still involves getting people to sign up for your email list
What we can do for you
We’ve served our time on our preferred email marketing platform (MailChimp). We love it for its flexibility and pricing model (especially for small businesses wanting to grow)
We can help you get started so that you are able to sort campaigns on your own or we can take on the whole thing submitting test campaigns to you for approval prior to sending to your target audience(s).
. . . and for you Shopify people . . . Shopify has built-in email marketing allowing you to choose a template and add image links to products and collections within your store. Send to your opted-in customers. All without leaving your Shopify admin!
Put your customer and their needs first
Being customer-centric is the key to driving your business forward. Obsess about your customers not your competition . . . . or Google!
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