Pushing ever onward with features that not only enable you to sell online but to assist in a business becoming successful Shopify has baked email marketing into each store admin.
Using it is pretty simple, especially if you are used to using tools like MailChimp or Constant Contact. Main tasks involve:
- Creating customer segments for better targeting or just sending to everyone who has signed up for marketing
- Plan a campaign goal
- Choose and customise relevant template
- Send it and monitor the results dashboard
Create an email campaign – You can choose from a selection of pre-formatted templates depending on the campaign goal. You can also choose to replicate a prior campaign’s completed email.
Customise the email – Once selected you can edit sections of templates selecting products from your catalogue, changing other images, fonts and colours.
Email reports and results – Once sent, either immediately or scheduled, results are tracked and reported on. Key metrics such as opens, links clicked, resultant sales etc. are displayed on an integrated dashboard.
Free until October 2020. After that you’ll be able to send up to 2,500 emails per month for free above that it will be $1 for every. additional 1,000.